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Nice Hospitality was opening a new fine-dining concept in downtown Salt Lake City with no social media presence and zero brand awareness. They needed to create buzz before doors opened and establish a premium brand identity in a competitive market.
We developed a 90-day pre-launch content strategy featuring behind-the-scenes construction footage, chef spotlights, menu teasers, and cinematic interior reveals. Each piece was crafted to build anticipation while establishing the brand's elevated aesthetic across Instagram, TikTok, and YouTube.
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